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Why Use Twitter In Your Business?

Why Use Twitter In Your Business?

By on May 15, 2012 in Breaking Lodi news, Breaking Stockton news, Social Marketing, Social Media, Tweetdeck, Twellow, Twitter

 

Twitter has become more popular with young social media users because they know that their parents don’t follow Twitter as much as Facebook and they can tweet in private. Although you have only 140 characters per tweet, it’s a quick and easy way to get your message out.

Celebrities like Justin Bieber exploded on Twitter.  In politics, Twitter is a must use tool for social media.  Over 90% of the senators, representatives, and governors use Twitter.  In addition, 1 in 5 international leaders have a Twitter account.

But why use Twitter in your business? According to Hubspot, an inbound marketing lead generation service company reported that in 2010 companies [businesses] that used Twitter averaged two times more leads monthly.

Here are 5 additional reasons to use Twitter in your business:

Use Twitter to search, listen and monitor conversations in real time.  What are others …

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We’d Love to Promote your Cash Mob

We’d Love to Promote your Cash Mob

By on May 7, 2012 in How to get involved, Hyperlocal, Social Media

Ever hear of cash mobs? In a cash mob, a local store or restaurant is designated by the community as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event. Cash mobs can also promote arts events, like youth symphonies, and causes [...]

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How Google+ Business Page Can Improve Your Branding?

How Google+ Business Page Can Improve Your Branding?

By on May 7, 2012 in Google, Social Marketing, Social Media, Social media marketing, Socially now, YouTube

Larry Page, CEO of Google was quoted in the April 9, 2012 “Bloomberg Businessweek” as saying, “Producing the best [products] we possibly can for users is our paramount thing.”

They launched Google+ (G+) in June 2011, and in November 2011 they rolled out G+ business pages. Google+ is a social network that is powered the super Google search engine giant. Their goal is to penetrate the social market as Facebook did so effectively.

Can a Google+ business page improve your branding? If planned out and done correctly…yes.

Google+ has about 100 million members and they spend on average 3.3 minutes on the service site. They allow businesses to create pages and develop relationships with potential clients and customers on several levels.

Users can “+1” (or endorse) business updates, leave a comment, upload photos and even tag a brand. The huge …

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Social Media: “Will It Blend?

Social Media: “Will It Blend?

By on April 23, 2012 in Breaking Stockton news, Social Marketing, Social Media, Socially media marketing, Socially now, YouTube

Do you remember Blendtec’s “Will It Blend?” video series? They demonstrated how their blender could even blend an iPad2? This series of videos currently has over 2 million views.

The company used social media only after creating a social marketing strategy. As small business owners, we often dive right into Facebook, Twitter, LinkedIn and YouTube campaigns and postings without giving enough thought of what is our strategy and what we should actually say.

We forget that Facebook and Twitter are tools and they are not a strategy. Mr. George Wright, former vice president of marketing for Blendtec said, “If you’re going to build a house, what do you do? You start with a plan; you don’t start with a hammer.”

So do you have a social media marketing plan? Do you send messages about your company, your brand or your products/services …

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Will Facebook’s Instagram Purchase Increase Mobile Use?

Will Facebook’s Instagram Purchase Increase Mobile Use?

By on April 16, 2012 in Facebook, Google, Instagram, Mobile marketing, Mobile website, Pinterest, Social Media, Social media marketing, Socially now, YouTube

Last week’s blog we wrote about Pinterest and how it’s become the third most popular social site behind Facebook and Twitter. On Monday, April 9, 2012 Facebook purchased Instagram for $1 billion in cash and stock.

Instagram was launched in October 2010 by Stanford University graduates Kevin Systrom and Mike Krieger. They created a new iPhone application where users share photos with followers and post comments and “like” recommendations. Some consider Instagram the visual version of Twitter, and the place to share photos.

Mark Zuckerberg, Facebook founder and CEO said in a post, “For years, we’ve focused on building the best experience for sharing photos with your friends and family,” and he continued to say, “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people …

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What is Pinterest?

What is Pinterest?

By on April 9, 2012 in Facebook, LinkedIn, Pinterest, Social Marketing, Social Media, Social media marketing, Socially media marketing, Socially now, Stockton convention and visitor's bureau, Twitter, YouTube, Zenet negron

Our Socially Now blog in mid-March mentioned Pinterest for the first time, and how it had a smaller following than Facebook. What is Pinterest and why the rave reviews? It’s another social media site that is engaging particularly among women (60/40).

Todd Wasserman, Mashable’s business editor reported several days ago, “Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.” The report ending in January showed Pinterest had 21.5 million visits for the last week of January 2012.

These stats put Pinterest at number 3 just behind Facebook and Twitter for most visited sites. Do not confuse it with most “unique visitors”, which is not what the report indicates. It also does not include mobile usage. Regardless, it beat out LinkedIn who was number 4, and …

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How to Maximize Facebook Timeline with the New Real-Time Insights?

How to Maximize Facebook Timeline with the New Real-Time Insights?

By on April 2, 2012 in Facebook, Facebook Timeline. Facebook Friendsheet, Social Marketing, Social Media, Social media marketing, Socially media marketing, Socially now, Zenet negron

Facebook has 850 million active users and 483 million of them use it daily. On February 29, 2012 Facebook started testing their Timeline on pages, and they gave page owners 30 days to test drive the new features.

One of the biggest changes is Timeline no longer has a default page. They did add a large cover image page, and you can still use your profile page. You can now receive and send private messages similar to your personal Facebook.

You can pin an important post, highlight it and keep it on the top of your page for 7 days. This is a key feature to help you maximize your brand by using the new real-time insights.

Everyone knows what the “like” button does for your brand, but it is not the only feature to help measure the success of your Facebook …

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How Can QR Codes Help Brand Your Business?

How Can QR Codes Help Brand Your Business?

By on March 26, 2012 in Mobile marketing, Mobile seo, Mobile website, QR Code, QR Codes, Social Marketing, Social Media, Social media marketing, Socially now, Text message, Text Messaging

There have been recent reports of China overtaking the U.S. in 2012 as the leader in the smartphone market, and Brazil and India is projected to join the top five countries by 2016. When you think of smartphones, do you think of QR codes?

Because QR codes are scanned with a mobile device, it’s natural to see the connection. Who is more excited about QR codes: marketers or consumers?

According to Nielsen/McKinsey’s NM Incite, QR codes increased from .002% in June 2010 to 0.15% in March 2012. Some may argue that’s not such a huge increase compared to other alternative mobile technologies like “Near Field Communication” (NFC). With NFC now available on the new iPhone 4S, will QR codes still be a useful social media tool to brand your business?

In a recent analysis of February 2012 tweets, most of Twitter …

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How to get started on Empire Avenue

How to get started on Empire Avenue

By on March 20, 2012 in Social Media

Editor’s note: This newbie tutorial for Empire Avenue was prepared by one of its stars Cyndee Haydon, who manages Breaking Pinellas News.com. At first glance, Empire Avenue (“EA”) looks like a stock market of personality, where shares of individuals are traded as commodities. The idea of putting oneself “into play” didn’t make sense at first, so [...]

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The Power of Testimonials In Social Media

The Power of Testimonials In Social Media

By on March 19, 2012 in @sociallynow, Blog, Facebook, LinkedIn, Social Marketing, Social Media, Socially media marketing, Socially now, Text message, Text Messaging, Twitter, Video, Yelp!, YouTube, Zenet negron

Most cities or towns have a local paper or magazine with some sort of contest where the community and loyal clients vote for the best of best in different industries. Within social media restaurants ask for reviews on Yelp!, hair salons can request you “like” their page on Facebook and local real estate agents will ask for a “recommendation” on LinkedIn.

These are all positive and can boost you image, but how about a testimonial? How powerful would a written or even better yet a video testimonial be? It’s not unusual for most websites to have a testimonial tab for potential clients to view. For most businesses, testimonials are a spectacular way to help increase their client base.

Tweets also make good testimonials because they’re short and to the point with 140 characters or less. Typically they’re written when …

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