Why Use Twitter In Your Business?
Twitter has become more popular with young social media users because they know that their parents don’t follow Twitter as much as Facebook and they can tweet in private. Although you have only 140 characters per tweet, it’s a quick and easy way to get your message out.
Celebrities like Justin Bieber exploded on Twitter. In politics, Twitter is a must use tool for social media. Over 90% of the senators, representatives, and governors use Twitter. In addition, 1 in 5 international leaders have a Twitter account.
But why use Twitter in your business? According to Hubspot, an inbound marketing lead generation service company reported that in 2010 companies [businesses] that used Twitter averaged two times more leads monthly.
Here are 5 additional reasons to use Twitter in your business:
Use Twitter to search, listen and monitor conversations in real time. What are others …
We’d Love to Promote your Cash Mob
Ever hear of cash mobs? In a cash mob, a local store or restaurant is designated by the community as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event. Cash mobs can also promote arts events, like youth symphonies, and causes [...]
How Google+ Business Page Can Improve Your Branding?
Larry Page, CEO of Google was quoted in the April 9, 2012 “Bloomberg Businessweek” as saying, “Producing the best [products] we possibly can for users is our paramount thing.”
They launched Google+ (G+) in June 2011, and in November 2011 they rolled out G+ business pages. Google+ is a social network that is powered the super Google search engine giant. Their goal is to penetrate the social market as Facebook did so effectively.
Can a Google+ business page improve your branding? If planned out and done correctly…yes.
Google+ has about 100 million members and they spend on average 3.3 minutes on the service site. They allow businesses to create pages and develop relationships with potential clients and customers on several levels.
Users can “+1” (or endorse) business updates, leave a comment, upload photos and even tag a brand. The huge …
Understanding Discount Points
Social Media: “Will It Blend?
Do you remember Blendtec’s “Will It Blend?” video series? They demonstrated how their blender could even blend an iPad2? This series of videos currently has over 2 million views.
The company used social media only after creating a social marketing strategy. As small business owners, we often dive right into Facebook, Twitter, LinkedIn and YouTube campaigns and postings without giving enough thought of what is our strategy and what we should actually say.
We forget that Facebook and Twitter are tools and they are not a strategy. Mr. George Wright, former vice president of marketing for Blendtec said, “If you’re going to build a house, what do you do? You start with a plan; you don’t start with a hammer.”
So do you have a social media marketing plan? Do you send messages about your company, your brand or your products/services …
Will Facebook’s Instagram Purchase Increase Mobile Use?
Last week’s blog we wrote about Pinterest and how it’s become the third most popular social site behind Facebook and Twitter. On Monday, April 9, 2012 Facebook purchased Instagram for $1 billion in cash and stock.
Instagram was launched in October 2010 by Stanford University graduates Kevin Systrom and Mike Krieger. They created a new iPhone application where users share photos with followers and post comments and “like” recommendations. Some consider Instagram the visual version of Twitter, and the place to share photos.
Mark Zuckerberg, Facebook founder and CEO said in a post, “For years, we’ve focused on building the best experience for sharing photos with your friends and family,” and he continued to say, “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people …




Local news reporting is changing. Now the community is sourcing the news - citizens talking about events, shopping deals and issues facing Stockton through the social media like Twitter and Facebook. Breaking Stockton News curates the best Twitter feeds in Stockton so you can find out what's happening in real time.
Follow us on Twitter and on Facebook.
Want to have us retweet your tweets on @stocktonbuzz? Apply here.